In Chapter eleven of the Groundswell, the text talks about tapping into the Groundswell inside your company. According to the book, by tapping into internal Groundswell applications, this can help employees feel more “empowered, connected and more committed on a day-to-day basis” (Li, Bernoff, 2008).
I believe this to be true because working for a company is like partaking in a type of culture, especially when work occupies a third if not more of one’s life. It is important for individuals to feel like they fit in with in with that culture because finding that fit and purpose would make employees feel more content and connected with their job position. Demonstrating this fit can be done by having the leaders of the company create a form of internal Groundswell inside the company such as a Wiki, community chat, or an idea exchange.
I currently work for TELUS and from my understanding, we do not have an internal Groundswell. When we log onto the site, the bulletins are available and always updated, talking about price changes and new products, and sales competitions. However, I am not aware of an online community where employees can chat with each other and talk about things that are working and not working within the organization. It would be nice to have a place where employees can talk about the constant changes taking place in the organization and see how those changes how are affecting internal users. As well, since I work at a small dealership in a small town, it would be nice to connect to employees at other dealerships to see how their day is going and if their experiences are completely different from mine based on location and population. Looking at TELUS’ Strategy and Values, I do not doubt that TELUS is fulfilling these imperatives and values, however some employees may see this and still not feel completely tied to these statements so a form of community should be established.
The following is five objectives TELUS can accomplish by building an internal groundswell:
1. Listening- Setting up a social network can allow employees to give feedback on what they feel is working and not working for TELUS, whether it is policy changes or system glitches, and managment can view this and solve problems at almost a real time rate. Employees feel empowered knowing their opinion matters and knowing that their voice can make a difference.
2. Talking- TELUS already has a place where they post news such as policy changes and new products, however in creating a social network this should be counted for as well. Employees may be more likely to read them if they are put on a social network type medium and if the news allows for comments and opinions.
3. Energizing- Having a medium where employees can talk about work issues, can motivate employees. If there is always that employee at your work who is inspirational and knows how to energize the co workers around them, they can spread their positive spirit even further to other TELUS dealerships and make the organization more cohesive and one.
4. Supporting- If all the TELUS employees were to make profiles on this internal Groundswell, it would make employees of the organization feel like they belong to something much bigger than the building they work in. As well, participants can go to co workers outside of their initial workplace for help and support.
5. Embracing- Ideas, and comments posted on the social network can allow talent to be recognized and information that would stay at the bottom of the hierarchy could travel and get upper management’s attention at a way faster rate.
If TELUS were to construct a fully interactive social networking community for its employees, they will be able to tap into the internal Groundswell and help employees establish their TELUS identity further. This can foster heightened employee satisfaction and motivation in the organization.
PS. On the TELUS channel on Youtube, I did come across a video titled Collaboration at TELUS with Social Media which talks about the types of social media TELUS uses inside the organization. Working at the organization for about a year and a half, I have never heard of either of these methods. However, the video was published in 2012 so this video may not be accurate means of the way TELUS conducts social media internally nowadays.